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Executive Business Writing Coaching

Learn how to expertly translate your thoughts 
into the written word.

As soon as you take one step up the corporate ladder, your success depends on one basic skill:
your ability to communicate effectively.
     - Peter Drucker

Whether you want to maximize your writing strengths or shore up any weaknesses, we will expertly guide you in achieving your goals.

Over our 17-year history, we've served a wide range of blue-chip companies, from Boeing to FedEx, as well as a broad variety of top business executives. 

Is Writing an Essential Part of Your Work?

If you need to drive your business objective at least in part through writing, you need to express yourself clearly, cogently, forcefully, and persuasively. 

When your words are on a page or screen, they stand alone, without the benefit of your voice or physical presence. So they need to convince and motivate others strictly by themselves.

We Have Just What You Need

Our executive business writing coaching is an intensive, individualized, guided engagement that leads to business writing mastery. Whether you're writing to your organization or to clients, this mastery will convey your thoughts, your personality, and the response you want to generate.

How the Process Works

All three programs described below involve the same basic process: we identify your goals, review your current writing, then develop a plan to work through your appropriate skill gains progressively. 

Every engagement achieves goals following an individualized path based on your work requirements. Sessions are conducted live, via WebEx.

What Outcome Can You Expect?

You will learn to shape all written communication specifically to your business objectives. You'll write correctly and develop an engaging style. You'll also:

  • Reduce writing time by 25% or more 
  • Engage your readers and spur them to action 
  • Maximize your writing strengths 
  • Eliminate writing errors 
  • Ensure that all communication motivates employees, connects with customers, and drives business. 

Result: stronger writing skills give you a decided career advantage.


5-Session Package. Coaching with correction materials.

This program identifies your current writing skills and gaps. It provides resources and guidance so you can self-correct any gaps. It is a perfect way to produce a major document while honing integrated skills. The program provides:

  • Identification of your coaching goals, in advance of coaching.
  • Five 50-minute coaching sessions, live via WebEx, focused on developing an actual work document while honing your skills. 
  • Recommended materials and document observations, which are emailed to you after coaching sessions to address skill gaps, based on coaching observations.



10-Session Package. 

Coaching with correction materials. Interim review of coaching documents.

This program ensures that writing becomes a career asset for you, so you can project solid leadership, able to write any document required.

It includes 10 individual coaching sessions, scheduled as flexibly as you wish to match your document requirements. Also included is email support and review of interim coaching documents. The program provides:

  • Identification of your coaching goals and writing requirements
  • Ten 50-minute coaching sessions, live via WebEx, focused on actual work documents. 
  • Recommended materials and document observations.
  • Review and correction of interim documents used for coaching sessions (concept maps for planning, drafts, and final send review).


Unlimited Coaching for Six Months. 

Correction materials. Interim review of coaching documents. Unlimited support for all business documents and strategy.

This program ensures that writing is a career asset for you and that your writing projects dynamic leadership. Communication strategies, along with full support and editing, are also provided. You will receive:

Unlimited individual coaching sessions, scheduled flexibly as you wish to match your document requirements across a six-month period. 

Email support and review of interim coaching documents, phone and IM support, as well as a full strategy, information flow, and voice review. 

Level Three includes everything in Level Two, plus:

  • Review and correction of interim documents used for coaching sessions (concept maps for planning, drafts, final send review).
  • Review and support for all other work documents.
  • Full coaching guidance on strategic communication issues.


Coaching questions? Let us know.


My communication with my team is clearer after coaching. My staff feels better acknowleged. I shifted the tone in my documents and morale improved.

Vice President


I knew my business writing had to match my strong business skills to earn a major promotion. After coaching, I write faster. My writing is much more organized. It clearly reflects my leadership and vision.

And, I won the promotion.

Chief Financial Officer
Major Law Firm

Mary-CullenMary Cullen founded Instructional Solutions in 1998 after ten years' experience teaching writing at Boston College and the University of Massachusetts college system. As an internationally recognized business writing trainer and executive writing coach, she has helped thousands of individuals and hundreds of businesses master the strategic skill of business writing. Read her full bio.

Mary is especially adept at enabling executives to utilize their writing expertise as both a leadership and competitive tool. 


Download Coaching Case Study