Case Study: Executive Business Writing Coaching


This case study shows how a senior IT executive honed his business writing skills through guided coaching. His goals:

  1. Improve clarity and simplicity of complex information
  2. Build a process to storyboard his strategic messages
  3. Increase his speed writing
  4. Improve grammar
  5. Be viewed as an effective communicator
This coaching engagement was customized to achieve these goals, working with his actual documents.

  • Coaching Goals and Challenges
  • Coaching Logistics
  • Coaching content by Session
  • Coaching Process and Development
  • Findings: Quantitative and Qualitative
  • Coaching Evaluation
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My instructor was so helpful and her detailed comments about my writing exercises helped me see where my writing can have more impact.
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